In India, WhatsApp message open rates exceed 90% — far above the 20–25% average for email. This guide covers the full WhatsApp marketing strategy for salon owners: setting up correctly, building a compliant client list, running campaigns, and measuring results.
WhatsApp open rates exceed 90% in India, making it the highest-ROI marketing channel for salons
Segment clients by visit frequency and send targeted offers — regulars, occasional, and lapsed clients need different messages
Festival campaigns (Diwali, Navratri, Eid, Valentine's Day) should be planned 2 weeks ahead when demand peaks